Anne Hathaway is an award-winning American actress known for her roles in films like The Princess Diaries, The Devil Wears Prada, Les Miserables, and many others. In addition to her acclaimed acting career, Hathaway has also appeared in numerous high-profile commercials and endorsements over the years. This article will provide an overview of the major commercials and ad campaigns that Anne Hathaway has participated in throughout her career.
What Perfume Ads Has Anne Hathaway Been In?
One of Anne Hathaway’s most notable and longest-running endorsement deals is with the French luxury perfume company Lancôme. She first signed on as a brand ambassador and face of Lancôme in 2008.
Since then, Hathaway has starred in multiple commercials for Lancôme fragrances including Magnifique, La Vie Est Belle, and Idôle. The Magnifique ads regularly began airing in 2013 and featured Hathaway flirtatiously spraying the perfume before transitioning into glamorous going-out scenes.
Tods Commercial
In 2018, Hathaway appeared in a commercial for Italian luxury brand Tod’s and their Signature perfume. The artsy, black-and-white ad spotlights Hathaway and model Julia Garner as they exude confidence and style while handling Tod’s signature leather bags and accessories.
Valentino Voce Viva Commercial
Hathaway was also the face of Valentino’s Voce Viva perfume campaign starting in 2020. The commercial includes dreamlike visuals of Hathaway mingling in a crowd of models and dancing ethereally. She continues voicing over about passion, femininity, and finding one’s voice.
What Fashion and Jewelry Ads Has Anne Hathaway Starred In?
In addition to the Tod’s perfume ad mentioned above, Anne Hathaway has led several fashion and accessory campaigns for the luxury Italian brand.
She was the center of Tod’s fall/winter campaigns in 2017 and 2021. Both commercials highlighted Hathaway modeling the brand’s latest handbags, shoes, and clothing while exuding an air of sophistication.
Bulgari Commercials
As a Bulgari brand ambassador since 2020, Hathaway has fronted commercials for the Italian jeweler’s Serpenti collection starring alongside Liz Taylor.
The lavish ads showcase Bulgari’s signature snake-inspired jewelry designs and present Hathaway as a glamorous, contemporary icon. She also appeared in Bulgari’s 2021 Mother’s Day campaign celebrating motherhood while wearing Bulgari jewels.
Michael Kors Commercial
Flashing back to Hathaway’s early career, she portrayed a bubbly, rising actress in a 2008 Michael Kors commercial. It depicts her preparing for the Oscars and donning a glittering Michael Kors gown. The ad highlights the aspirational Hollywood glitz the designer aims to evoke.
What Other Notable Commercials Has Anne Hathaway Starred In?
As an American Express brand ambassador since 2014, Anne Hathaway has led multiple major ad campaigns for the credit card company.
In 2016, she and comedian Daniel Radcliffe portrayed witty, dueling assistants in an amusing American Express commercial highlighting the card’s travel benefits and services.
Hathaway also appeared in American Express’ 2021 “Powerful Backings” Super Bowl LV commercial spotlighting small businesses.
HSBC Commercial
In 2016, Hathaway starred in an HSBC commercial encouraging account holders to move their money to HSBC for their international banking and wealth management services. She contemplates her ambitions and financial future while overlooking a scenic skyline.
Fiji Water Girl
At the 2019 Golden Globes, Hathaway famously photobombed multiple red carpet photos as the “Fiji Water Girl” – a brand ambassador holding a tray of Fiji Water bottles. This spontaneous moment spread widely online and became a commercial of sorts for Fiji Water.
Collaborations With Brands Like Prada, Louis Vuitton, and More
Throughout her career, Anne Hathaway has partnered with numerous top fashion houses like Prada, Louis Vuitton, and Chanel for press events, fashion shows, and ad campaigns. While not commercials, these collaborations further cemented her status as a celebrity spokesperson coveted by luxury brands.
Table Summarizing Details On Anne Hathaway’s Major Commercial Partnerships:
| Brand | Campaign Duration | Products/Notes |
|---|---|---|
| Lancôme | 2008 – Present | Fragrances like Magnifique, La Vie Est Belle |
| Tod’s | 2017, 2021 | Handbags, accessories, apparel |
| Bulgari | 2020 – Present | Serpenti jewelry collection |
| Valentino | 2020 – Present | Voce Viva perfume |
| American Express | 2014 – Present | Credit cards, travel services |
| HSBC | 2016 | Banking and wealth management |
| Michael Kors | 2008 | Apparel (early career) |
| Fiji Water | 2019 | Golden Globes “Fiji Water Girl” |
Conclusion
Anne Hathaway’s career has been marked by her exceptional acting achievements, but she has also become a coveted celebrity spokesperson sought after by luxury brands in particular. Her two longest partnerships have been with Lancôme and American Express, though she has also represented major labels like Bulgari, Tod’s, Valentino, Michael Kors and others through the years.
Hathaway’s global fame and cultured, sophisticated image make her an ideal fit for high-end fashion, jewelry and perfume houses seeking a renowned yet relatable face to front their campaigns. As she continues starring in major films while bringing her winning charm and elegance to each endorsement, Anne Hathway remains one of Hollywood’s most in-demand and multifaceted stars.
Frequently Asked Questions About Anne Hathaway’s Commercials
When did Anne Hathaway start appearing in commercials?
Hathaway’s commercial career took off around 2006-2008 as she rose to fame with films like The Devil Wears Prada. Some of her earliest major campaigns were for Lancôme and Michael Kors in 2008.
What perfume ads is Anne Hathaway currently in?
As of 2022, Hathaway remains a spokesperson for Lancôme and Valentino fragrances. She is frequently featured in current ads for Lancôme’s Idôle perfume and Valentino’s Voce Viva.
What fashion brands has Anne Hathaway modeled for?
Top fashion labels Anne Hathaway has modeled for include Tod’s, Michael Kors, Bulgari, and collaborations with Prada, Chanel, Louis Vuitton and more. She often fronts seasonal campaigns for Tod’s accessories.
Does Anne Hathaway do commercials for any credit cards or banks?
Yes, Anne Hathaway has been an American Express ambassador and starred in multiple ads for the brand since 2014. She also led an HSBC commercial campaign in 2016.
How much does Anne Hathaway get paid for commercials?
Specific figures are seldom reported, but as a top celebrity spokesperson, Hathaway likely earns millions per year through major endorsement deals with brands like Lancôme, Bulgari, Tod’s and American Express.
Has Anne Hathaway ever done Super Bowl commercials?
She has not starred in a traditional Super Bowl ad to date. However, Hathaway did appear in American Express’ 2021 Super Bowl LV commercial focused on small businesses.
What charity work does Anne Hathaway do?
Hathaway supports several philanthropic causes including equality rights for women and the LGBTQ community, environmental protection, and access to healthcare. She has advocated for non-profits like the Human Rights Campaign and charity:water.