Kim Kardashian is one of the most famous personalities in pop culture today. As a model, businesswoman, and reality TV star, she has leveraged her celebrity status to promote various brands and products through commercials and endorsements. Here is an in-depth look at the many commercials Kim Kardashian has starred in over her career.
Kim’s Early Commercial Work
Kim Kardashian first appeared in commercials in the early 2000s as her fame was rising. Some of her earliest commercial gigs included:
Carl’s Jr. Commercials
In 2010 and 2012, Kim starred in racy Carl’s Jr. burger commercials. The ads featured Kim in revealing outfits suggestively eating burgers and salads.
Skechers Fitness Shoes
In 2011, Kim signed a deal with Skechers to endorse their fitness shoes. She appeared in multiple Skechers ads showing off the shoes during workouts.
Midori Liqueur
In 2009, Kim appeared in a print ad campaign for the Japanese liqueur brand Midori. The ads showed Kim promoting Midori’s melon flavored liquor.
eDiet.com
One of Kim’s first endorsement deals was with the website eDiets in 2009. She appeared in online banner ads for the brand.
Kim’s Commercials at the Height of Fame
As Keeping Up With the Kardashians grew in popularity in the late 2000s and early 2010s, Kim signed more lucrative endorsement deals with big brands. Her commercial appearances during the height of her fame included:
Sketchers Shape-ups
In 2012, Kim did a series of commercials and print ads for Skechers Shape-ups toning shoes. The ads highlighted how Shape-ups could help tone your butt like Kim’s.
Beach Bunny Swimwear
In 2017 and 2018, Kim appeared in multiple ads for Beach Bunny swimsuits. The campaign included video commercials and print ads of Kim showcasing the brand’s skimpy bikinis.
Glu Mobile’s Hollywood App
Kim starred in commercials for Glu Mobile’s Hollywood celebrity mobile game in 2015. She promoted the app that let players interact with a virtual Kim.
Hype Energy Drink
In 2009, Kim was featured in several commercials for Hype Energy Drink. The ads depicted Kim as the face of the brand downing cans of Hype.
Charmin Toilet Paper
Kim appeared in several Charmin toilet paper commercials in 2010. She promoted the strength and softness of Charmin in the popular campaign.
Balmain Hair
Kim became a brand ambassador for Balmain Hair extensions in 2018. She starred in numerous ads promoting the high-end hair extensions.
Recent Commercial Appearances
Even as she approaches her 40s, Kim continues to be a popular spokesperson appearing in various commercials. Some of her recent ad campaigns include:
Uber Eats
In 2021, Kim starred in a hilarious Uber Eats meta-commercial alongside other celeb spokespeople. She tried to take a bite of her own Uber Eats ad.
Beyond Meat
Kim promoted Beyond Meat’s plant-based burgers and meatballs in foodservice ads in 2021. She highlighted the health and environmental benefits of Beyond Meat products.
Amazon Alexa
In 2020, Kim appeared in an Amazon Super Bowl commercial for their Alexa virtual assistant device. The ad showed Kim and Alexa teaming up at the Kardashian house.
KKW Fragrance
Kim frequently appears in social media commercials for her own KKW Beauty fragrance line. She advertises the latest scents and promotions for KKW fragrances.
SugarBearHair Vitamins
Beginning in 2017, Kim regularly promotes SugarBearHair vitamins on her Instagram account. She credits the gummies for her shiny, healthy hair.
Garden of Life Vital Proteins
In 2021, Kim signed a deal to endorse Garden of Life’s Vital Proteins supplements. She regularly plugs the collagen supplements on her social accounts.
Coca-Cola Energy Drink
Kim was featured in ads for Coca-Cola Energy drink in 2020. She was shown sipping cans of the Coke energy beverage alongside her sisters.
Notable Kim Kardashian Commercials
One of Kim’s most memorable early commercials was a 2009 print ad for Midori liqueur. It featured Kim provocatively squeezing a drop of Midori from a slice of melon into her open mouth. This racy visual encapsulated Kim’s image at the time.
Skechers Super Bowl Ad
Kim starred in a Skechers Super Bowl ad in 2012. The high-profile commercial featured Kim walking around in Skechers Shape-ups with then-husband Kris Humphries. It marked Kim’s arrival as a mainstream celebrity.
Balmain Hair Campaign
Kim’s 2018 Balmain Hair campaign generated buzz for tapping into the signature straight, sleek locks she became known for. The glamorous ads positioned Kim as Balmain’s global beauty ambassador.
Uber Eats 2021 Metacommercial
Kim’s recent Uber Eats meta-commercial was hugely popular for its tongue-in-cheek premise. Kim tried to sample food from her own Uber ad in the clever commercial spotlighting celebrity advertising.
Amazon Alexa Super Bowl Spot
Kim’s first Super Bowl commercial was Amazon’s 2020 Alexa ad. The high-tech commercial aligned Kim’s tech-mogul credentials with Amazon. It emphasized her influence as a pop culture icon.
Analyzing Kim’s Commercial Appeal
So why do brands continually tap Kim Kardashian for their commercials? There are a few key factors that make her an in-demand celebrity spokesperson.
Massive Fame and Reach
With hundreds of millions of followers across social platforms and reality TV, Kim has incredible fame and reach. Brands want her audience’s attention and trust.
Pop Culture Phenomenon
As a pop culture icon, Kim shapes beauty and style trends. Brands want to harness her buzzy persona to stand out.
Social Media Savvy
Kim is skilled at promoting products to her followers. Her carefully curated feed provides organic marketing opportunities.
Aspirational Lifestyle
Kim’s opulent, jet-setting lifestyle depicts coveted luxury. By associating with her, brands gain an aspirational aura.
Beauty and Sensuality
With her stunning looks and signature sex appeal, Kim conveys beauty and confidence. Her combination of glamor and sensuality attracts brands.
The Power of Celebrity Marketing
Featuring big names like Kim Kardashian in ads comes with major marketing advantages:
Increased Brand Awareness
Kim’s fame draws eyes to brands and products people may not have heard of before.
Positive Associations
Her lifestyle and values transfer to brands she endorses, creating positive affinity.
Mainstream Credibility
Kim provides credibility and clout for products seeking mainstream adoption.
Engagement Boost
Her social media posts and ads generate significant engagement and impressions.
Demographic Reach
As a household name, Kim appeals to a wide audience spanning demographics.
The Future of Kim’s Commercial Career
At 40 years old, Kim shows no signs of slowing down her commercial work. Here’s what we may see from her moving forward:
- Continuing established partnerships like Uber Eats and Beyond Meat
- Expanding into new industries as her brand evolves like pharmaceuticals or automotive
- Launching commercial ventures alongside her children as they grow up
- Starring in Super Bowl and primetime TV ads for major brands
- Landing a lucrative long-term deal as a brand ambassador
- Focusing on social causes in select partnerships
- Curating a more refined, upscale personal brand through endorsements
Kim’s marketing power is undeniable. She’ll likely remain a coveted celebrity spokesperson for years to come.
Conclusion
Kim Kardashian’s 20+ year commercial career demonstrates how she has leveraged her celebrity status to become a highly sought-after brand spokesperson. From her early days advertising diet websites to current partnerships with major companies like Uber and Amazon, Kim’s marketing power remains unmatched.
Key factors that make Kim a successful brand ambassador include her unprecedented fame through reality TV and social media, her image as a beauty/style icon, and her aspirational, opulent lifestyle. By aligning with Kim, brands gain access to her hundreds of millions of eyeballs and benefit from her influential pop culture persona.
Looking ahead, Kim is sure to remain a fixture in advertising as she continues strategically selecting partnerships that align with her personal brand. She will likely expand into new industries and commercial ventures alongside her family. While she has her critics, no one can deny the promotional force that is Kim Kardashian. Brands will undoubtedly line up to tap into her commercial prowess for years to come in hopes of capturing just a sliver of the massive audience Kim commands.
Frequently Asked Questions about Kim Kardashian’s Commercials
What was Kim Kardashian’s first commercial?
Kim Kardashian’s first commercial was for the eDiets website in 2009. She appeared in online banner ads promoting the brand.
What companies does Kim Kardashian currently endorse?
Some of the brands Kim currently endorses through ads include Uber Eats, Beyond Meat, SugarBearHair, Amazon Alexa, Coca-Cola Energy, and her own companies like KKW Beauty.
What was Kim’s most controversial commercial?
Kim’s Carl’s Jr. ads from 2010 and 2012 generated lots of controversy for their overtly sexual themes of Kim lustily eating burgers and salads in revealing outfits.
How much does Kim Kardashian get paid for commercials?
It’s estimated Kim earns between $300,000 to $500,000 for single social media ad posts. For broader partnerships and TV ads, she likely earns millions per year.Copy