Taylor Swift is one of the most famous and successful pop singers of the past decade. She has topped the charts with multiple record-breaking albums and has become a household name. In addition to her wildly popular music career, Swift has also appeared in her fair share of commercials and endorsements over the years.
Does Taylor Swift Do Commercials
Over the course of her wildly successful music career, Taylor Swift has frequently lent her celebrity status to major brands by starring in commercials and ad campaigns. Some of Swift’s most notable partnerships have included CoverGirl, Keds, Diet Coke, AT&T, and Capital One.
While best known for her chart-topping albums and sold-out tours, Swift’s side gigs promoting products have been quite lucrative, reportedly earning her up to $100 million total. Swift’s transition from country darling to pop diva is reflected in her evolving brand deals over the years.
Companies are eager to tap into Swift’s likable personality and massive fanbase by making her the face of their products. Even as she continues focusing on new music, Swift’s A-list celebrity ensures we will continue seeing her star in commercials and endorsements moving forward.
A Look at Taylor Swift’s Commercial Work
While Swift is best known for writing and performing hit songs, she has occasionally taken on acting roles and commercial endorsements as well. Here is an overview of some of the major commercials and ads that Taylor Swift has participated in over the course of her career:
Target Commercials
In 2009, Taylor Swift appeared in a series of commercials for Target stores. The ads featured Swift performing short versions of her songs in various Target locations across the country. Some of the songs she performed included “You Belong With Me” and “Fifteen.”
CoverGirl Commercials
Between 2010 and 2011, Swift was a spokesperson for CoverGirl cosmetics. She appeared in several commercials promoting CoverGirl products like NatureLuxe Mousse Mascara and Outlast Stay Fabulous 3-in-1 Foundation.
Diet Coke Commercial
In 2013, Taylor Swift starred in an ad for Diet Coke. In the commercial, Swift is seen recording music in the studio when her handsome music producer brings her a Diet Coke. The ad portrayed Diet Coke as a spark of inspiration for Swift’s songwriting.
Keds Shoe Campaign
In 2015, Taylor Swift partnered with Keds footwear for an ad campaign called “Ladies First Since 1916.” The campaign included several commercials featuring Swift wearing Keds shoes in different scenarios.
A Comprehensive List of Taylor Swift’s Commercial Appearances
To compile a complete list of all the commercials and endorsement deals Taylor Swift has taken part in, we must look at both national ad campaigns she has led as well as smaller regional or one-time collaborations. Here is a comprehensive list of all the commercials Taylor Swift has appeared in over the course of her career:
National Campaigns
- Target commercials (2009)
- CoverGirl cosmetics (2010-2011)
- Diet Coke commercial (2013)
- Keds “Ladies First” campaign (2015)
- Apple Music ad (2016)
- UPS ad (2017)
- AT&T commercial (2018)
- Capital One ads (2016-present)
Regional/Local Campaigns
- Nashville’s Special Olympics PSA (2009)
- Band Hero Video Game Promo (2009)
- Pennsylvania Tourism Campaign (2011)
- Nashville Predators Hockey Ad (2011)
- MetLife Stadium Promotional Video (2011)
- XFINITY Commercial (2012)
- Nashville’s 150th Anniversary Ad (2013)
- Virgin Mobile Australia Ad (2013)
- New Jersey Tourism Campaign (2014)
- Cornetto Ice Cream Ad in Asia (2014)
- SwiftAir Promo Video (2015)
- Houston Texans Video Promo (2015)
One-Time Collaborations
- Papa John’s Commercial (2010)
- Sony Commercial (2011)
- CoverGirl Nail Polish Promo (2012)
- Coca-Cola Promotional Song (2014)
- Subway Commercial (2014)
- DirecTV NFL Promo (2014)
- JetBlue Airways Promo Video (2015)
- Fifty Shades Darker Promo Song (2017)
- UPS London Olympics Ad (2012)
This list encompasses the major national advertising campaigns that Taylor Swift has led as well as the smaller regional or one-time collaborations she has been involved with. Over the years, she has promoted brands like Target, CoverGirl, Coca-Cola, and Apple Music through high-profile commercial partnerships. She has also lent her fame to advertise for sports teams, tourism campaigns, video games, and more.
Analyzing Taylor Swift’s Evolving Brand Partnerships
Looking at Taylor Swift’s commercial work over the span of her career, we can see how her marketing and endorsement partnerships have evolved:
Early Career: Focus on Music and Entertainment
In her early days of fame, many of Swift’s ads focused on promoting her as a country/pop music artist. She advertised for brands like Band Hero video games and Papa John’s pizza that wanted to partner with a popular musician.
Peak Pop Star Years: Major Brands Come Calling
Once Swift solidified her pop star status around 2010, she started getting endorsements from huge national brands like CoverGirl, Diet Coke, and Keds. These companies aimed to tap into Swift’s image as an All-American sweetheart and global celebrity.
Recent Years: Tech and High Fashion
Lately, many of Swift’s ads have been for luxury brands, tech gadgets, and online services. She has done commercials for Apple Music, AT&T, UPS, and Capital One targeted at upscale urban consumers. This shift aligns with Swift’s grown-up pop diva image.
Analyzing the commercials and endorsement deals Taylor Swift has participated in over the years provides insight into her expanding brand as a celebrity. As she has grown from a country darling into one of the biggest names in pop, the companies seeking to align themselves with Swift have also evolved.
Taylor Swift’s Earnings from Commercial Work
In addition to raising her profile, commercials and brand sponsorships have also been a significant source of income for Taylor Swift over the course of her career. While exact amounts are not disclosed, here are some estimates on how much Swift has earned from her endorsement work:
- Target campaign (2009): $10 million
- CoverGirl (2010-2011): $10+ million
- Diet Coke commercial (2013): $8 million
- Keds “Ladies First” campaign (2015): $5 million
- UPS commercial (2017): $5 million
- AT&T commercial (2018): $5 million
Based on these reported numbers, it is estimated that Taylor Swift has earned $50-$100 million through commercial appearances and brand sponsorships over her career so far. While not her primary source of income, commercial work has certainly been lucrative, providing a sizable chunk of change in addition to Swift’s profits from album sales and touring.
As she continues releasing new music and expanding her celebrity profile, Swift is likely to take on more high-paying endorsement deals with top brands moving forward.
Conclusion
In conclusion, while Taylor Swift is best known for her chart-topping albums and sold-out tours as a 10-time Grammy winning pop star, she has also been a sought-after celebrity spokesperson appearing in commercials and ad campaigns throughout her career. Major partnerships have included brands like Target, CoverGirl, Diet Coke, and Capital One.
Swift’s early endorsements centered around her wholesome country music image, while later ads have focused on her as a global pop diva. Commercial work has been highly lucrative for Swift, generating an estimated $50-$100 million in additional income on top of album and ticket sales. As one of the most influential celebrities of the past decade, we can expect more big brand partnerships for Taylor Swift in the future as she continues using her fame and popularity as a marketing asset.
FAQs about Taylor Swift’s Commercial Work
Still have questions about Taylor Swift’s history starring in TV advertisements and commercial partnerships? Here are answers to 5 of the most frequently asked questions:
How did Taylor Swift get started with commercial work?
Swift started taking on commercial work early in her country music career around 2008-2009. As a young singer with a wholesome, girl-next-door image, brands like Target and CoverGirl were eager to partner with her.
What was Taylor Swift’s first major ad campaign?
The Target commercials in 2009 were Swift’s first big national marketing campaign. The ads featured her performing short versions of songs in Target stores across the country.
Which brand has Taylor Swift represented the longest?
CoverGirl and Capital One have been two of Swift’s longest-running brand partnerships. She represented CoverGirl from 2010-2011, and has been a spokesperson for Capital One since 2016.
Why do brands want Taylor Swift as their spokesperson?
With a massive fanbase and high media visibility, Swift expands reach and raises awareness. She is seen as likable, relatable and influential, making brands want that image association.
How much does Taylor Swift make from commercials?
While exact amounts are undisclosed, it is estimated Swift has earned $50-$100 million from ads, sponsorships and endorsements over the course of her career so far.