Aaron Rodgers is one of the most well-known and marketable players in the NFL. The Green Bay Packers quarterback has been a staple in commercials and advertisements for over a decade. His charisma and star power have made him a prime candidate for major brands looking for a spokesperson. In this article, we’ll take a look at some of the major commercials Aaron Rodgers has starred in throughout his career.
What Brands Has Aaron Rodgers Represented?
Over the years, Aaron Rodgers has partnered with numerous high-profile brands across multiple industries. Some of the major ones include:
- State Farm – Rodgers has been a longtime spokesperson for the insurance company, starring in many of their popular “Discount Double Check” commercials.
- Bose – Rodgers has represented audio equipment company Bose and starred in commercials for their headphones and speakers.
- Bergstrom Automotive – The Wisconsin-based car dealership frequently features Rodgers in local TV commercials.
- Prevea Health – This Wisconsin healthcare company has had Rodgers as a spokesperson for several years.
- IZOD – Rodgers previously partnered with the clothing brand to promote their men’s apparel.
- Adidas – Rodgers signed an endorsement deal with the sportswear company in 2015.
- XBox – Rodgers worked on promotional campaigns for the Microsoft gaming system.
- Associated Bank – The Green Bay-based bank has used Rodgers in commercials and promotions.
- Sharpie – Rodgers appeared in commercials for the popular marker company.
So from major national brands like State Farm to local Wisconsin businesses, Rodgers has been the face of a diverse range of companies over his NFL career.
What State Farm Commercials Has Aaron Rodgers Been In?
The connection between Aaron Rodgers and State Farm is by far the quarterback’s most high-profile and longest-running partnership. Rodgers took over the role of State Farm spokesperson from Brett Favre in 2011, appearing in the iconic “Discount Double Check” ads.
Some of the most popular State Farm Rodgers commercials include:
- The original Discount Double Check commercial (2011) – Rodgers pioneered the signature touchdown celebration move in the very first ad, which became an instant hit.
- Da Bears Discounts (2012) – In this ad, Rodgers informs two Chicago Bears fans that State Farm has “discounts for Packers fans too.”
- Magician’s Assistant (2013) – Rodgers appears as a magician’s assistant and escapes a locked cage to do the Discount Double Check.
- Greedy Teammate (2014) – Rodgers is the victim of a greedy Clay Matthews, who tries to steal his State Farm agent and discounts.
- Clay Matthews Backup (2014) – After injuring Rodgers, Clay Matthews steps in but can’t quite perfect the Discount Double Check.
- Hans and Franz Pump You Up (2015) – In a funny commercial with David Koechner and Robert Smigel, Rodgers acts as a trainer who gets “pumped up.”
- Meet the Hoenigs (2015) – Rodgers is the new State Farm agent for the eccentric Hoenig family.
- State of Unrest (2016) – In a tailgate scene, Rodgers unites Packers and Bears fans by doing the Discount Double Check.
- Aaron & Patrick Mobile (2016) – Patrick Mahomes joins Rodgers as State Farm agents have a mobile QB battle.
Rodgers’ deadpan humor and chemistry with his co-stars has helped make the State Farm ads some of the most memorable over the past decade. The Discount Double Check commercials show Rodgers’ strong marketing power with a major national brand.
What Other Funny Commercials Has Aaron Rodgers Been In?
In addition to the State Farm ads, Aaron Rodgers has shown his comedic talents in funny commercials for other companies:
- Bose Sleepbuds commercial (2020) – Rodgers tries to combat noisy Bears and Vikings fans disrupting his sleep by using Bose Sleepbuds.
- Izod Commercial (2010) – Wearing Izod clothing, Rodgers gives fashion advice to various teammates in the locker room.
- I’m Not an Athlete Adidas Commercials (2015) – In a series of tongue-in-cheek ads, Rodgers insists he’s “not an athlete” and just a regular guy.
- Xbox Madden Ad with Peyton Manning (2012) – Manning and Rodgers face off in a game of “pitch and catch” as part of an Xbox promotion.
- Bergstrom Automotive Ad (2020) – At a Bergstrom car dealership, Rodgers struggles to do the Discount Double Check with other mascots.
- Associated Bank Commercials – In various ads, Rodgers provides financial advice to Packers fans and team members.
- Sharpie Commerical (2008) – A young Aaron Rodgers sharpens his mustache using a Sharpie marker.
Rodgers has shown he can succeed in lighthearted, humorous ads for big brands. His comedic timing and willingness to poke fun at himself makes him an engaging celebrity spokesperson.
What Are Some of Aaron Rodgers’ Most Memorable Endorsement Deals?
In addition to stand-alone commercials, some of Aaron Rodgers’ biggest endorsement partnerships include:
- CenturyLink (2007-Present) – Rodgers has represented internet/TV provider CenturyLink for over 15 years, including starring in a Super Bowl ad.
- Nike (2003-Present) – Though not featured in commercials, Rodgers has a major apparel deal with Nike and frequently wears Nike gear.
- Pizza Hut (2012-2016) – Rodgers was a spokesman for Pizza Hut, appearing in advertisements and promotional events.
- Irene Rosenfeld Business Scholarship (2017-Present) – Rodgers funds an annual scholarship for students at his alma mater Cal, partnering with ex-CEO Irene Rosenfeld.
- Kohler Generators (2016-Present) – Rodgers became a brand ambassador for Wisconsin-based Kohler, starring in promotional ads.
- Oakley (2015-2020) – The sunglasses brand signed Rodgers to an endorsement deal where he frequently wore Oakley products.
- Hanes (2009-2010) – Earlier in his career, Rodgers did print and TV ads for Hanes underwear.
Rodgers has leveraged his status as an elite NFL quarterback to secure lucrative deals with both local and national advertisers. Brands are drawn to his reputation as a smart, respected player when looking for an ambassador.
What Causes or Charities Has Aaron Rodgers Done Promotional Work For?
As part of his public profile, Aaron Rodgers has put his celebrity status to good use by working with and promoting various causes and charities over the years:
- Raise Hope For Congo – Rodgers visited the Congo and made public appearances to raise awareness for the nonprofit’s work in the Congo.
- MACC Fund (Midwest Athletes Against Childhood Cancer) – Rodgers has supported the group’s mission to fund childhood cancer and blood disorder research.
- United Way – As an official ambassador, Rodgers participates in various United Way campaigns and events in Wisconsin.
- Make-A-Wish Foundation – Rodgers frequently helps make wishes come true by meeting Wish Kids and promoting the nonprofit.
- Hunger Task Force Free Summer Meals Program – Rodgers has done PSAs and awareness campaigns for the Hunger Task Force’s summer meals programs.
- Wounded Warrior Project – Rodgers has worked with the veteran service organization to promote their mission and fundraise.
- Hurricane Harvey Relief – After the hurricane, Rodgers made a donation and spread awareness through social media.
- California Strong Wildfire Relief – Rodgers created special hats to benefit victims of the California wildfires through his Aaron Rodgers’ Fund.
- COVID-19 Relief – During the pandemic, Rodgers made donations to help local businesses impacted by COVID-19 restrictions.
Rodgers uses his fame and public platform to advocate for impactful organizations. His promotional efforts have brought increased attention and support to important global, national and local causes.
What Upcoming Projects or Commercials Will Feature Aaron Rodgers?
- Continued State Farm commercials – Rodgers recently signed a new deal with State Farm, which will likely include more “Discount Double Check” ads.
- Green Bay small businesses – Rodgers has invested in various Green Bay businesses like a gym and restaurant and may appear in local ads.
- More episodes of the Pat McAfee Show – Rodgers makes frequent appearances on the Pat McAfee Show and co-produces segments.
- Sports syndicated TV/YouTube shows – Rodgers has made appearances on shows like 10 Questions with Kyle Brandt which could continue.
- Hosting Jeopardy? – There is speculation Rodgers may guest host or take over as full-time host of Jeopardy! after his NFL career.
- Other endorsement deals – Rodgers remains one of the most marketable players in the league, so new partnership deals could arise at any time.
- Charity/humanitarian endeavors – Rodgers is likely to continue using his platform to promote causes he is passionate about.
Rodgers’ wide appeal and diverse interests will provide many opportunities for upcoming commercial and media projects in the future.
Conclusion
Over his outstanding NFL career, Aaron Rodgers has become one of the most prominent athlete endorsers and spokespeople. His partnership with State Farm is one of the longest and most successful between an athlete and brand. Rodgers has proven adept at comedy, deadpan humor, and conveying the right tone in commercials for major companies.
Rodgers’ ability to connect with fans has made him the face of State Farm, whose Discount Double Check ads are now embedded in the cultural lexicon. At the same time, Rodgers has leveraged his stardom for good by promoting meaningful charitable endeavors. As he enters the later stages of his career, Rodgers continues to be a highly desired celebrity endorser for brands across industries. His marketing power and influence make it likely he will remain a familiar face in commercials and media in the years to come.
FAQs
What was Aaron Rodgers’ first big national endorsement deal?
Aaron Rodgers’ first big national endorsement deal was becoming a spokesperson for Pizza Hut in 2012. He appeared in Pizza Hut commercials and promotions for about 4 years.
How much does Aaron Rodgers earn from his State Farm endorsement deal?
While the exact terms are undisclosed, it is estimated that Aaron Rodgers has earned around $5 million annually in recent years from his State Farm endorsement deal.
What charities is Aaron Rodgers involved with?
Some of the major charities Rodgers has been involved with are the MACC Fund, Raise Hope For Congo, Make-A-Wish Foundation, and COVID-19 relief fundraising.
Does Aaron Rodgers have his own production company?
Yes, Rodgers founded his own production company called Rx3 in 2020. Rodgers uses this company to produce shows and segments he appears in.
Who are some other NFL quarterbacks who do commercials?
Some other current and former NFL QBs who do commercials include Peyton Manning (Nationwide), Patrick Mahomes (State Farm), Baker Mayfield (Progressive), Aaron Murray (AT&T) and Tony Romo (Corona).
What awards has Aaron Rodgers won for his commercials?
Rodgers has won 4 ESPY awards for “Best Commercial” for various State Farm ads over the years.
Does Aaron Rodgers only do commercials for football related brands?
No, Rodgers has done endorsements for brands in many industries including insurance, automotive, tech, clothing, restaurants, and more. His broad appeal allows him to partner with non-football companies.
How much input does Aaron Rodgers have in the creative process for the commercials?
Rodgers has said he provides a lot of input on shaping his commercials. He works closely with the brands on writing the scripts and adds his own ideas to make the ads authentic.
Which upcoming commercial appearance are fans most excited about?
Many fans are eager to see if Aaron Rodgers will take on a long-term role as host of Jeopardy! now that Alex Trebek has passed away. Rodgers’ guest hosting stint was very well received.