Chris Hemsworth is an Australian actor best known for playing Thor in the Marvel Cinematic Universe films. In addition to his film roles, Hemsworth has also appeared in several high-profile commercials and endorsements over the years. Here is an overview of the major commercials and ad campaigns Chris Hemsworth has participated in.
Centr Fitness App Commercials
One of Chris Hemsworth’s most prominent commercial roles has been as a spokesperson for Centr, the fitness app he co-founded with his wife Elsa Pataky. Hemsworth has starred in multiple Centr commercials demonstrating workout routines and promoting the app’s customized fitness plans.
Some of the key Centr commercials featuring Chris Hemsworth include:
- Launch Commercial – The initial ad that announced Centr in February 2019, showing Hemsworth working out and highlighting the app’s meal plans and videos.
- New Year Campaign – Centr commercials for 2020 and 2021 New Year’s resolutions, with Hemsworth encouraging starting fitness journeys.
- At Home Workouts – Ads made in response to COVID-19 lockdowns in 2020, with Hemsworth promoting Centr’s home workouts.
- Triathlon Training – A 2021 ad showing Hemsworth training for a triathlon using Centr’s programs.
- Strength Campaign – Recent commercials focused on Centr’s strength training and featuring Hemsworth weight lifting.
Hemsworth remains actively involved in promoting and creating content for Centr, frequently appearing in social media ads and commercials that are part of the app’s marketing campaigns.
Hugo Boss
Hemsworth became a global ambassador for Hugo Boss fragrances in 2016. He has starred in several commercials for the Hugo Boss line of men’s colognes and perfumes.
Some major Hugo Boss ads featuring Chris Hemsworth include:
- Boss Bottled Individual Commercial – 2016 ad introducing Hemsworth as the new face of Boss Bottled with the slogan “Man of Today.”
- Boss Bottled Infinite Campaign – Hemsworth promoted the new Boss Bottled Infinite scent in this 2017 Hugo Boss commercial.
- Boss Bottled Oud Aromatic – This 2021 Hugo Boss fragrance ad starred Hemsworth and model Adwoa Aboah.
- Boss Bottled Connected – Most recently, Hemsworth appeared in the 2022 Hugo Boss Connected commercial with Polish model Anja Rubik.
Hemsworth’s role as a Hugo Boss ambassador has positioned him as the prominent face of their men’s fragrance lines in all of their recent major marketing campaigns and commercials.
Tag Heuer
The luxury Swiss watch brand Tag Heuer has featured Chris Hemsworth in several of its commercials and ads since he became a brand ambassador in 2019.
Key Tag Heuer ads starring Hemsworth include:
- Tag Heuer Connected Golf Edition – Hemsworth was part of the 2020 campaign promoting the Tag Heuer Connected smartwatch’s golf app and features.
- Tourbillon Day Date – Hemsworth appeared in ads for Tag Heuer’s new Tourbillon Day Date watch in 2021.
- Tag Heuer Formula 1 – Most recently, Hemsworth starred in the 2022 Super Bowl commercial for the Tag Heuer Formula 1 watch collection.
As a brand ambassador, Hemsworth is now ingrained as a core part of Tag Heuer’s commercial marketing for their watches aimed at young professionals and sports enthusiasts.
Jaguar
The British automaker Jaguar utilized Chris Hemsworth in commercials for their new I-PACE electric vehicle in 2018 and 2019.
The main Jaguar ads with Hemsworth include:
- High-Tech Road Trip – Hemsworth goes on a tech-filled road trip in the Jaguar I-PACE in this 2018 ad.
- Iron Man Competition – In a 2019 commercial, Hemsworth races the I-PACE against an “Iron Man” suit.
- PACE eTROPHY Race – Hemsworth is seen at an electric vehicle racing event sponsored by Jaguar in this ad.
Although not an ongoing ambassador role, the Jaguar commercials took advantage of Hemsworth’s popularity at the height of the Marvel movies to promote their new electric car model.
Optus
Optus, an Australian telecommunications company, hired Chris Hemsworth to be the face of promoting their TV and media services in 2020.
The Optus ads featuring Hemsworth are:
- Binge Show Examples – Hemsworth talks about different shows to binge watch on Optus TV such as Mad Men and Game of Thrones.
- Sporting Events Commercial – A comedic Hemsworth ad about all the sports Optus provides coverage for like cricket, soccer, and Formula 1.
- StayConnected Campaign – Centered around staying connected while apart during COVID-19 lockdowns via Optus services.
The Optus commercials with Hemsworth are still airing today as part of their ongoing partnerships as they leverage his fame and likability among Australian consumers.
Crocodile Dundee Tourism Ad
Although not a product endorsement, Hemsworth appeared in the 2018 Tourism Australia Super Bowl commercial focused on promoting tourism inspired by Paul Hogan’s iconic Crocodile Dundee film series.
The high-concept ad presented Hemsworth as Hogan’s potential successor taking on the mantle of the son of Crocodile Dundee. It co-starred Danny McBride as Hemsworth’s American travel companion.
While fictional, the star power of Hemsworth in the Crocodile Dundee commercial introduced the idea of him taking over the Australian outback adventurer character to new generations. It aligned with Tourism Australia’s overall marketing campaign.
Roles He Turned Down
In addition to the major commercials and ad campaigns covered above that Hemsworth participated in, he was also reportedly approached for some major endorsement deals that he ultimately turned down over the years.
Some of the major spokesperson and brand ambassador deals apparently rejected by Hemsworth include:
- Diesel – Hemsworth declined an offer to be the face of the Italian denim brand Diesel back in 2017 according to reports.
- Omega – Rumors indicate Hemsworth also passed up a deal with the Swiss luxury watchmaker Omega around 2019.
- Huawei – Chinese tech firm Huawei was also said to have attempted to sign Hemsworth as a brand ambassador sometime around 2018-2019.
So while Hemsworth carefully selects commercial roles that align with brands he supports, he also seems to limit them to a chosen few categories and declines deals that don’t fit his interests or preferences.
Conclusion
In summary, while arguably still best known for his film acting career, Chris Hemsworth has become more visible in recent years as a commercial spokesperson and brand ambassador as well. He has taken on major endorsement deals with Centr Fitness, Hugo Boss, Tag Heuer, Jaguar and Optus that align with his active, adventurous public persona.
Hemsworth has strategically chosen commercial roles that allow him to promote brands and products he genuinely supports as an athlete, adventurer and tech enthusiast. The youthful exuberance and humor Hemsworth brings to each commercial part makes him an engaging figure for audiences. He’s become the emblem of a contemporary, cool-yet-approachable masculinity in his roles as a modern spokesperson.
While not overexposed through too many endorsements, the parts Hemsworth has picked integrate him seamlessly into each brand’s image and ethos. As he continues developing his film career, Hemsworth seems likely to remain highly selective with the commercial deals he opts to participate in going forward.
Frequently Asked Questions about Chris Hemsworth’s Commercials
What was Chris Hemsworth’s first big commercial campaign?
Chris Hemsworth’s first major commercial campaign came in 2016 when he was announced as the new global ambassador for Hugo Boss fragrances. The initial Boss Bottled Individual ad marked the start of his high-profile brand ambassador roles.
What fitness app does Chris Hemsworth promote?
Centr Fitness is the fitness app co-founded and promoted by Chris Hemsworth. He frequently stars in their commercials demonstrating Centr workout routines and meal plans.
Is Chris Hemsworth the face of any watch brands?
Yes, Chris Hemsworth became a brand ambassador for Swiss luxury watchmaker Tag Heuer starting in 2019. He has since appeared in many of their ads for watches like the Connected Golf Edition and Formula 1 collection.
What car brand did Chris Hemsworth appear in commercials for?
Chris Hemsworth starred in a series of commercials for the British automaker Jaguar in 2018 and 2019. The ads focused on promoting Jaguar’s new I-PACE electric vehicle model.
What Australian company does Hemsworth represent?
Hemsworth most prominently represents the Australian telecom company Optus, starring in their ongoing TV ads and campaigns for services like Optus TV and Sport since 2020.