Florence Pugh is an English actress who has become increasingly popular in recent years, known for her roles in films like Midsommar, Little Women, and Don’t Worry Darling. While building her acting career, Pugh has also appeared in various commercials and endorsements over the years. Here is an overview of the notable commercials and ad campaigns that Florence Pugh has starred in so far.
Miu Miu Fragrance Campaign
In 2021, Florence Pugh was named the face of Miu Miu’s new fragrance campaign. She starred in a short film directed by Xavier Dolan to promote the launch of Miu Miu’s first fragrance, Miu Miu Eau de Parfum.
The surreal and dreamlike commercial shows Pugh having a picnic alone in a field, spraying the perfume on herself, and dancing playfully. There are quick cuts and reversing shots to add dynamics to the visuals. Pugh’s quirky and carefree personality shines through as she enjoys the scenic surroundings and new fragrance.
This highly stylized Miu Miu campaign established Pugh as one of the faces for the luxury brand. Her inherent whimsy and youthful spirit made her a fitting model to promote Miu Miu’s debut fragrance line.
Fidelity Investments “New Beginnings”
In 2022, Florence Pugh partnered with financial services company Fidelity Investments for an ad campaign titled “New Beginnings.”
The commercial spotlights Pugh reflecting on her childhood dreams versus her current successful acting career. There are scenic shots of Pugh’s hometown interspersed with clips of her on the red carpet and behind the scenes on major productions.
Pugh narrates the ad, saying “Where I’m from, this wasn’t really the path. But new beginnings can start whenever you choose.” This aligns with Fidelity’s branding around new financial chapters and milestones.
While Pugh doesn’t outwardly promote any specific Fidelity products, her uplifting story provides an inspirational angle for the campaign. Her humble background contrasts with the glamour of her celebrity status, making for an impactful advert for Fidelity.
Olay Regenerist Whip Commercial
In 2021, Florence Pugh became the face of Olay’s Regenerist Whip moisturizer in a short television commercial spot.
The ad shows Pugh effortlessly applying the lightweight Olay Whip moisturizer at different moments – when she wakes up, before a red carpet event, and even while dancing around her trailer on a film set.
There are close-up shots highlighting how the moisturizer absorbs quickly into Pugh’s skin without leaving residue. The tagline is “so incredibly light, it’s barely there.”
Pugh’s natural, everyday beauty is on full display in this commercial and aligns with Olay’s branding around effortless skincare routines with Regenerist Whip. While subtle, this campaign boosted Pugh’s profile as a beauty and skincare influencer.
Natural Light Seltzer Super Bowl Commercial
Florence Pugh made a splash in 2022 by starring in a Super Bowl commercial for Natural Light Seltzer alongside actors Ego Nwodim and Andrew Garfield.
The humorous ad shows the three actors attending a “Natural Light Seltzeracting Class” where they perform overly dramatic scenes in an exaggerated manner. There are plenty of comedic moments as the actors try too hard in their acting delivery.
Pugh leans into the silly nature of the commercial with her fellow actors. At one point she yells “Focus!” at Garfield in an outrageous acting warmup. Her fame and versatility added major star power and entertainment value to this Natural Light Super Bowl spot.
Starring in a Super Bowl ad marked a major milestone for Pugh’s marketing appeal and name recognition. Natural Light selected her understanding she would capture attention during one of the most high-profile advertising events.
HTC Vive VR System
In 2016, Florence Pugh starred in a cinematic virtual reality experience promo for the HTC Vive VR system called “The Age of Starlight.”
The futuristic commercial spotlights Pugh as a young astronaut embarking on an epic space journey across the galaxy. There are visually stunning interstellar visuals as she narrates an inspirational monologue about human potential.
Pugh’s emotional delivery and captivating screen presence draw viewers into this immersive VR world. The ad captured how HTC Vive could transport users to unbelievable virtual worlds and experiences.
While Pugh was still a rising actress at the time, this HTC Vive campaign showcased her talent and potential as a leading lady. It also associated her with advanced technology and innovation early in her career.
A24 Call Me By Your Name Promo
When the indie film Call Me By Your Name was released in 2017, distributor A24 tapped Florence Pugh to be the face of their promotional campaign, despite her brief appearance in the movie.
The dreamlike commercial features Pugh dancing alone in a sunny orchard, evoking the film’s romantic Italian setting and mood. Her graceful movements are intercut with clips from the film.
Though Pugh only had a minor supporting role in Call Me By Your Name, leading actors Timothée Chalamet and Armie Hammer had not broken out yet at that time. A24 strategically selected Pugh as an up-and-coming talent to highlight in this campaign.
This associating with a critically acclaimed prestige project marked an early indicator of Pugh’s future A-list status and acting accolades ahead.
What Do These Commercials Say About Florence Pugh’s Brand and Appeal?
When examining the major commercial campaigns Florence Pugh has starred in so far, a few key themes emerge:
- Fresh-faced ingenue – Several ads, like Miu Miu, Olay, and A24’s Call Me By Your Name promo portray Pugh’s youthful beauty and innocence. She connects well with images of natural charm.
- Versatile performer – Pugh showcases impressive range across whimsical (Miu Miu), emotional (HTC Vive), and humorous (Natural Light) ads. This versatility translates to her acclaimed acting roles.
- Ambition and empowerment – Campaigns like Fidelity Investments and HTC Vive highlight Pugh’s aspirations and determination. She embodies confidence and rising female empowerment.
- Selective partnerships – Pugh has chosen reputable brands like luxury fashion house Miu Miu and respected film distributor A24. She aligns with quality productions.
- Mainstream appeal – Her Natural Light Super Bowl spot and collaborations with Olay and Fidelity prove her widespread relevance beyond just niche artistic audiences.
Overall, at just 27 years old, Florence Pugh has already carved out a robust advertising profile. Top brands recognize her unique charisma, multifaceted acting chops, and ability to resonate with various demographics. As her fame rises, Pugh will likely continue headlining major marketing campaigns aimed at capturing her idiosyncratic star power.
What Other Actors and Actresses Have Done Prominent Commercial Campaigns?
Florence Pugh joins many other famous actors and actresses throughout history who have leveraged their stardom for prominent commercial campaigns. Here are some other noteworthy examples:
Julia Roberts – Lancôme
Julia Roberts has been one of the most recognizable faces of Lancôme since 2009, starring in many iconic campaigns for the French luxury brand. Roberts represents Lancôme’s aspirational messaging around elegance and female empowerment.
Brad Pitt – Chanel
In 2012, Chanel shocked many when they signed Brad Pitt as the first male face of their iconic Chanel No. 5 fragrance. The unexpected pairing generated buzz and transformed Pitt into a beauty influencer.
Nicole Kidman – Chanel
Along with Brad Pitt, Nicole Kidman has also had a long-running partnership with Chanel throughout the 2000s and 2010s, serving as a brand ambassador and campaign star for their perfumes and cosmetics.
Natalie Portman – Miss Dior
Oscar-winning actress Natalie Portman signed a highly-publicized endorsement deal with fashion house Dior in 2010, appearing in campaigns for their Miss Dior fragrance and other luxury offerings.
George Clooney – Nespresso
George Clooney has charmed audiences worldwide starring in Nespresso’s ongoing ad campaign since 2006. His suave persona has boosted the brand’s premium coffee image.
Angelina Jolie – St. John
In 2011, Angelina Jolie became the face of American fashion brand St. John in a surprising partnership. Jolie brought her red carpet glamour to the label in various campaign shots.
Charlize Theron – Dior J’adore
Charlize Theron has had one of the longest relationships as the face of Dior’s J’adore perfume, starting in 2004. She consistently captivates with her elegance and beauty in their recurring ads.
What Criteria Do Brands Look For When Selecting Celebrity Endorsers?
When brands choose celebrities to represent their products and star in ad campaigns, they evaluate many factors:
- Relevance – There should be a logical fit between the celebrity’s image and the brand. For example, Nicole Kidman’s elegance makes sense for a luxury brand like Chanel.
- Likability & Trust – The celebrity should be well-liked and have a reputation for being genuine to build audience trust. Julia Roberts is known for being charming and authentic.
- Aspirational Qualities – Brands select celebrities that embody aspirations of their target demographics. Charlize Theron represents prestige and glamour that Dior customers desire.
- Demographics – Depending on the brand’s audience, they will select celebrities that cater to certain age groups, cultural backgrounds or other demographics.
- Media Buzz – Celebrities with a lot of media visibility and name recognition can bring extra attention to campaigns. This applied to Brad Pitt’s unexpected Chanel partnership.
- Acting Range – Versatile actors like Florence Pugh can adapt their performance skills across many genres of commercials. Brands favor malleable talent.
- Social Media Following – Having a strong social media fanbase allows celebrities to amplify branded campaigns to millions of followers.
- Staying Power – Enduring celebrities like George Clooney generate nostalgia and maintain brand relevance for years. Brands value longevity over ephemeral fads.
Finding the optimal celebrity brand ambassador involves in-depth analysis of all these criteria. When done effectively, the right celebrity-brand pairing can produce hugely successful campaigns.
Conclusion
In summary, Florence Pugh has already shown impressive range as a celebrity brand ambassador and commercial star even early on in her career. Major brands like Miu Miu, Olay, and Natural Light have tapped Pugh for her versatility, relatable charm, and rising Hollywood clout.
As Pugh continues captivating audiences with her acclaimed acting abilities and bubbly persona, she will likely take on more lucrative endorsement deals and prominent marketing campaigns. For now, her commercial work displays her unique spark while allowing Florence Pugh to shine as the refreshing, new “it girl” that major brands want to be associated with.
FAQs
What was Florence Pugh’s first big commercial campaign?
Florence Pugh’s first major commercial campaign was for Miu Miu fragrance in 2021, where she starred in an artsy, surreal ad film for the launch of Miu Miu’s debut perfume line.
What products has Florence Pugh advertised?
Some of the main products Florence Pugh has advertised include Miu Miu fragrance, Olay skincare, HTC VR systems, Natural Light seltzer, and services like Fidelity Investments.
What makes Florence Pugh an appealing brand ambassador?
Florence Pugh’s versatility, approachable charisma, rising Hollywood fame, and flair for comedy make her an appealing Gen Z-friendly brand ambassador that luxury and mainstream brands want to partner with.
Has Florence Pugh ever appeared in a Super Bowl commercial?
Yes, Florence Pugh co-starred in a comedic 2022 Super Bowl ad for Natural Light Seltzer alongside Ego Nwodim and Andrew Garfield. This marked her first Super Bowl commercial.
How do Florence Pugh’s commercials impact her celebrity image?
Starring in major ad campaigns for brands like Miu Miu and Olay bolsters Florence Pugh’s profile as a young “it girl” and versatile performer while allowing her to monetize her fame in between films.