Mariah Carey is one of the most successful and popular recording artists of all time. Over her decades-long career, she has released countless hit songs, sold over 200 million records worldwide, and won 5 Grammy Awards.
In addition to her amazing music career, Mariah has also appeared in her fair share of commercials and endorsements over the years. Her status as a pop culture icon has made her an attractive spokesperson for major brands.
Here is an overview of some of the most notable commercials and advertising campaigns that have featured Mariah Carey over her career:
Major Endorsement Deals
One of Mariah’s earliest and most famous endorsement deals was with Pepsi in the 1990s. She appeared in several Pepsi commercials alongside other stars at the time like Cindy Crawford and Michael Jackson. The ads featured Mariah singing classic Pepsi jingles like “Now Generation” in her signature vocal style.
Intel Centrino (2003)
In 2003, Mariah starred in a series of commercials for Intel Centrino’s mobile technology. The ads were very tech-focused and featured Mariah using laptops and other devices to work on her music and business ventures. She helped promote Intel’s technology as useful for creative professionals.
Motorola (2006)
Mariah signed a lucrative deal with Motorola in 2006 to endorse their mobile phones. She appeared in commercials for Motorola’s RAZR and SLVR phones and sung ringtones that could be downloaded exclusively on Motorola phones at the time.
Jenny Craig (2008)
As a spokesperson for Jenny Craig in 2008, Mariah followed the diet program and appeared in ads showing off her slimmer figure. The campaign was focused on healthy living and featured Mariah talking about how Jenny Craig helped her manage her weight.
Product & Brand Campaigns
In 2017, Mariah starred in a fun commercial for Macy’s promoting her Luscious Pink fragrance line. It showed her singing and having fun while spritzing and trying on the floral scent.
Oikos Greek Yogurt (2012)
Mariah appeared alongside various male stars in a 2012 Super Bowl ad for Oikos Greek Yogurt. The hilarious commercial featured her flirting with actor John Stamos while enjoying the yogurt.
Angel Foundation Campaign
Mariah founded the Angel Foundation, and starred in public service ads raising awareness and funds for youth programs. The nonprofit helps provide support for disadvantaged youth.
Fresh Air Fund (early 2000s)
Early in her career, Mariah participated in a PSA for the Fresh Air Fund, which provides summer vacations for inner city kids. She promoted the cause and encouraged donations.
HSN Jewelry Line (2010)
When launching her jewelry and accessory line for HSN in 2010, Mariah starred in home shopping channel ads modeling her products. She discussed her inspirations and design process for the affordable line.
Carols For A Cure (early 2000s)
Mariah took part in this ad campaign for a Christmas music CD series that donated proceeds to HIV/AIDS charities. She promoted the Carols For A Cure albums and their mission.
Fashion & Beauty Partnerships
One of Mariah’s most recent partnerships is with Elizabeth Arden. She stars in ads for their skincare and fragrance lines, including her own “Mariah Carey Dreams” perfume.
HSN Clothing Line (2017)
In 2017, Mariah launched a fashion line with HSN that included stylish and glamorous clothing, shoes and accessories. She modeled and promoted the affordable collection on the home shopping network.
LensCrafters (2010)
As a spokesperson and “muse” for LensCrafters in 2010, Mariah starred in ads wearing stylish prescription glasses from their MUSE collection.
Angel Champagne (2019)
Mariah promoted a luxury French champagne brand called Angel Champagne in 2019. She was their muse for the campaign and appeared in ads set in glamorous locations sipping champagne.
Walkers Shortbread (2010)
While touring the UK in 2010, Mariah shot an ad for Walkers Shortbread snacks. She was shown enjoying shortbread at a luxury manor while promoting the brand.
Charity Initiatives
In addition to raising awareness for causes through campaigns like her Angel Foundation, Mariah Carey has supported various other charities and philanthropic initiatives over the years:
- Make-A-Wish Foundation – Mariah granted wishes for kids with critical illnesses and participated in fundraising events.
- New York Children’s Health Project – She’s worked with this group to provide healthcare access for underprivileged kids.
- Save the Music Foundation – Partnered on campaigns to donate musical instruments and education to public schools.
- Ronald McDonald House Charities – Mariah performed at gala events and helped raise funds for housing services for families of sick kids.
- March of Dimes – Her partnership helped raise awareness and donations for improving healthcare for mothers and infants.
- Fresh Air Fund – As mentioned earlier, she also encouraged donations to their free summer vacations for inner city youth.
- Rainbow Coalition – Mariah volunteered with the social justice organization and Jesse Jackson on community outreach services.
Mariah actively lending her voice and celebrity has helped raise millions for disadvantaged youth, healthcare causes, and other noble initiatives over her career.
Memorable Appearances
In addition to formal commercials and campaigns, Mariah has made fun cameo appearances as herself in various TV shows and films over the years:
You Don’t Mess With The Zohan (2008)
In this Adam Sandler comedy, Mariah had a brief cameo where she performed a funny song and dance number with Sandler’s Zohan character.
Lee Daniels’ The Butler (2013)
Mariah portrayed the iconic jazz singer Hattie McDaniel in this historical drama about a White House butler.
American Dreams (2005)
She guest starred as a 1960s pop star on this drama series set in the era. Mariah played a bigger version of herself meeting the show’s characters.
WiseGirls (2002)
Mariah made a cameo as a former resident of a small Italian town in this crime comedy film starring Mira Sorvino and Melora Walters.
Death of a Dynasty (2003)
In this comedic mockumentary about hip hop culture, Mariah appeared briefly as herself during parodied scenes of music industry events.
Conclusion
In summary, throughout her prolific career, Mariah Carey has partnered with an impressive range of major brands across technology, fashion, retail, and food/beverage. Her roster of endorsement deals include big names like Pepsi, Motorola, Macy’s and Jenny Craig.
She’s also used her celebrity influence for good by supporting various charities and foundations benefitting underprivileged youth, healthcare causes, HIV/AIDS, and more. Mariah has made fun cameo appearances playing herself in comedies like You Don’t Mess With The Zohan in addition to her commercial work.
While she’s best known for her chart-topping songs and vocal talents, Mariah’s talent as an advertiser and brand spokesperson has also made a significant impact over the past three decades. Her status as a pop culture icon continues to make her an attractive partner for brands seeking a glamorous and genre-defining star to help promote products and services.
Frequently Asked Questions (FAQ)
What was Mariah’s first major endorsement deal?
One of Mariah’s earliest and most famous endorsement deals was with Pepsi in the 1990s. She appeared in several Pepsi commercials alongside other stars at the time like Cindy Crawford and Michael Jackson.
What technology company did Mariah do commercials for in the 2000s?
In 2003, Mariah starred in a series of commercials for Intel Centrino’s mobile technology and helped promote their laptops and devices for creative professionals.
What perfume brand did Mariah release fragrances with?
Mariah has a partnership with Elizabeth Arden and stars in ads for their skincare and fragrance lines, including her own “Mariah Carey Dreams” perfume.
What organization did Mariah Carey found to help disadvantaged youth?
Mariah founded her own Angel Foundation, which provides support programs and services for disadvantaged youth. She’s starred in ads raising awareness and funds.
What comedy film did Mariah Carey make a cameo appearance in?
In the 2008 Adam Sandler comedy You Don’t Mess With The Zohan, Mariah had a brief cameo where she performed a funny song and dance number with Sandler’s character.
What fashion line did Mariah launch on HSN?
In 2017, Mariah launched an affordable fashion line with HSN that included stylish clothing, shoes and accessories which she modeled and promoted.