Rihanna is one of the most famous pop stars in the world, with hit songs like “Umbrella,” “Diamonds,” and “Work.” She has leveraged her music career into successful ventures in fashion, beauty, lingerie, and acting. Rihanna has also been the face of many major advertising campaigns throughout her career. Here is an overview of some of the major commercials Rihanna has starred in over the years.
Rihanna’s Most Notable Commercials
One of Rihanna’s earliest high-profile ad campaigns was for Nike in 2008. She starred in commercials for Nike’s Air Force 1 sneakers, performing athletic moves in innovative ways while wearing the shoes. The campaign highlighted Rihanna’s edgy personal style.
Gucci
In 2008, Rihanna also became a brand ambassador for the Italian luxury fashion house Gucci. She starred in a series of ads for Gucci’s Tattoo Heart collection, which featured Rihanna showing off Gucci accessories like sunglasses and handbags.
Optus
In 2012, Rihanna starred in a commercial campaign for Optus, a telecommunications company in Australia. The ads showed Rihanna using Optus products and services to stay in touch while she was touring around the world.
Budweiser
For the 2013 Super Bowl, Rihanna was featured in a Budweiser commercial. In the ad, she is seen rehearsing in the studio and recording her vocals for the song “Right Now.”
Dior
In 2015, Rihanna became the face of Dior for the brand’s “Secret Garden” campaign. The print and video ads featured Rihanna wearing elegant Dior dresses and accessories while wandering through elaborate flower gardens.
Puma
Rihanna was named the creative director and brand ambassador for Puma in 2015. She has starred in many ads and launched collections for her Fenty Puma shoe and clothing lines.
Stance
In 2016, Rihanna appeared in campaign ads for Stance socks, highlighting some of her unique, bold sock styles created in collaboration with the brand.
Chopard
Rihanna starred in a short film ad campaign for the Swiss luxury jewelry brand Chopard in 2017 called “Rihanna Loves Chopard.” It showed her wearing beautiful Chopard pieces at events and on stage.
Fenty Beauty
One of Rihanna’s major business ventures is her own cosmetics line, Fenty Beauty, which launched in 2017. Rihanna stars in all the promotional ads for her makeup products.
Savage X Fenty
In 2018, Rihanna debuted her own lingerie line called Savage X Fenty. She is featured prominently in advertising campaigns modeling the lingerie and promotes the brand on her social media channels.
What Commercials Has Rihanna Starred In Recently?
In late 2021, Rihanna appeared in an ad campaign for Amazon Prime Video highlighting all the entertainment options available to stream. Rihanna was shown browsing TV shows and movies, set to her song “Watch N’ Learn.”
Fenty Skin
Expanding her Fenty brand empire, Rihanna launched a skincare line called Fenty Skin in 2020. She is the face of the brand in ads demonstrating her skincare products and regimen.
In a 2022 Super Bowl ad for Twitter, Rihanna makes a cameo appearance. The ad shows her tweeting about the Super Bowl on game day.
Savage X Fenty Valentine’s Day
Rihanna starred in a Valentine’s Day campaign for Savage X Fenty lingerie in February 2022. The ads feature Rihanna posing in various lacy lingerie looks from the brand.
What Super Bowl Commercial Was Rihanna In?
In 2022, Rihanna made a special appearance in an ad for Twitter during the Super Bowl. In the commercial, Rihanna is shown tweeting about the big game on Super Bowl Sunday from her phone, saying “big day tomorrow #SuperBowl.” The ad promoted the ability to follow and tweet about live events in real-time on Twitter. While brief, it marked a major Super Bowl ad appearance for the music icon.
What Products Does Rihanna Promote?
Rihanna has been the face of advertising campaigns for major brands across the fashion, beauty, technology, and entertainment industries. Some of the key products she has promoted include:
- Fenty Beauty makeup
- Savage X Fenty lingerie
- Fenty Skin skincare
- Puma shoes and apparel
- Dior dresses and accessories
- Gucci handbags and sunglasses
- Nike Air Force 1 sneakers
- Chopard jewelry
- Optus telecommunications
- Budweiser
- Stance socks
- Amazon Prime Video streaming service
Rihanna uses her massive celebrity influence as a style icon, musician, and entrepreneur to promote these brands through advertisements across digital media, television, print, and more. Her trendsetting style and music are leveraged in visual marketing campaigns to sell these products to a global audience.
Table Showing Some Of The Major Brands Rihanna Has Represented In Advertising Campaigns
| Brand | Industry | Year(s) |
|---|---|---|
| Fenty Beauty | Beauty/Cosmetics | 2017-present |
| Savage X Fenty | Lingerie | 2018-present |
| Puma | Fashion/Footwear | 2015-present |
| Dior | Fashion/Luxury House | 2015 |
| Gucci | Fashion/Luxury House | 2008 |
| Nike | Fashion/Footwear | 2008 |
| Budweiser | Beer/Alcohol | 2013 |
| Technology/Social Media | 2022 |
What Beauty Brands Has Rihanna Done Campaigns For?
Rihanna has led major advertising campaigns for popular beauty and skincare brands, notably her own hugely successful Fenty lines. Some of the major beauty brands Rihanna has promoted through advertising include:
Fenty Beauty
Rihanna launched her own cosmetics brand, Fenty Beauty, in 2017 with a boundary-breaking range of foundation shades. She is the face of all Fenty Beauty campaigns, modeling her diverse makeup products.
Fenty Skin
Expanding on her Fenty Beauty line, Rihanna introduced skincare products under Fenty Skin in 2020. She stars in ads using and showing off the Fenty Skin collection.
Dior
For Dior’s “Secret Garden” campaign in 2015, Rihanna modeled the brand’s makeup while wearing elegant Dior fashion in whimsical floral ads.
Gucci
Rihanna appeared in Gucci makeup ads as part of her overall brand ambassador partnership with Gucci in 2008. The campaigns featured edgy, glamorous beauty looks.
MAC
Early in her music career, Rihanna starred in ads for MAC makeup in 2008. The campaign included print and video content showing bold MAC makeup on Rihanna.
Clinique
Rihanna was a brand ambassador for Clinique skincare in 2014. She appeared in advertisements for the skincare brand’s products and Dark Spot Corrector line.
What Are Rihanna’s Most Popular Songs Featured In Ads?
Rihanna’s smash hit songs have been featured in commercials to help brands stand out. Some of the most popular Rihanna songs used in major ad campaigns include:
- “Sledgehammer” – Star Trek Beyond movie trailer (2016)
- “Diamonds” – Budweiser Super Bowl ad (2013)
- “Right Now” – Budweiser Made for Music ad (2013)
- “We Found Love” – Emporio Armani underwear ad (2012)
- “Only Girl (In the World)” – Nokia Lumia 1020 ad (2013)
- “Rude Boy” – Nike Women’s World Cup campaign (2011)
- “Watch N’ Learn” – Amazon Prime Video ad (2021)
- “Umbrella” – Tise ad in Brazil (2011)
- “FourFiveSeconds” – Samsung Galaxy S6 ad (2015)
- “Hard” – Meiji Hey Chocolate ad in Japan (2009)
- “Who’s That Chick” – Doritos ads in Germany (2010)
Rihanna’s catchy, popular songs help boost recognition and engagement with ads while conveying messages memorably. Her diverse musical repertoire gives brands flexibility in selecting the perfect Rihanna hit for their campaigns.
What Charity Campaigns Has Rihanna Been Involved In?
In addition to her work promoting brands, Rihanna has used her celebrity platform for good by supporting and appearing in ads for various charitable causes over the years:
Believe Global Charity Campaign
In 2010, Rihanna took part in Believe, a global charitable campaign to raise money for cancer research and treatment. She appeared in print ads and recorded a cover of the song “Redemption Song” to promote the fundraiser.
MAC Viva Glam
Rihanna was a spokeswoman for MAC’s Viva Glam campaign benefitting HIV/AIDS relief starting in 2014. She helped raise over $270 million for the cause by appearing in promotional materials.
Global Citizen Festival
Rihanna has performed several times at the Global Citizen Festival, a movement to end extreme poverty. She headlines the festival to draw awareness.
Clara Lionel Foundation
In 2012, Rihanna founded her own nonprofit – the Clara Lionel Foundation – which funds education, health, and emergency response programs around the world. She promotes the foundation in interviews and on social media.
The Believe Foundation
Rihanna was an ambassador for this medical nonprofit providing surgery to correct congenital facial deformities for children. She helped publicize their mission.
What Upcoming Projects And Campaigns Might Rihanna Be Involved In?
Rihanna always has new ventures and creative endeavors on the horizon. Based on her current projects and business interests, here are some possible upcoming campaigns and appearances we may see Rihanna involved with:
- Promoting her next album, if she releases a new record in 2022/2023
- Additional Savage X Fenty lingerie collections – she consistently models new lines
- Expanding the reach of Fenty Beauty cosmetics and Fenty Skin
- Appearing in campaigns for luxury fashion houses – she has longstanding relationships with Dior, Gucci, Puma and others
- Acting roles and promoting films – Rihanna has expressed interest in doing more acting
- Super Bowl 2023 – Speculation she could perform at halftime show
- Voice acting roles – Rihanna voiced a character in 2017’s Valerian; she could do more
- Charity initiatives – Rihanna is dedicated to philanthropy and may lend her image to more causes
- Tourism promotions for Barbados, as she was named a national hero there in 2021
- Digital campaigns leveraging her social media presence – she has 129 million Instagram followers
Rihanna is a versatile star with many avenues to pursue, so we’ll have to wait and see what she takes on next!
Conclusion
Rihanna is one of the most influential artists and entertainers of the 21st century. She has leveraged her mega-stardom in music into successful fashion and beauty brands like Fenty. Rihanna’s status as a cultural icon makes her a prime choice for advertisers. She has starred in major commercial campaigns for global brands across technology, athletic wear, luxury goods, cosmetics, liquor, and more.
Some of Rihanna’s most memorable and buzzworthy ads include her Super Bowl appearances for brands like Budweiser and Twitter, fashion house endorsements with Dior and Gucci, and ads for her own Fenty lines. Rihanna often imbues her signature edgy, trendsetting personal style into her advertisements. She also uses her platform for good to promote charitable causes she cares about.
Even with all her diverse achievements in music, film, and business, Rihanna is still a bankable, captivating face for advertising. We can expect to continue seeing her starring in commercials, digital campaigns, and promotions that take advantage of her creativity, youthful spirit, and worldwide fame. Rihanna’s marketing power is only growing; whatever she endorses next is sure to be a hit.
FAQ about Rihanna’s Work in Advertising
What was Rihanna’s first major ad campaign?
One of Rihanna’s earliest big advertising campaigns was for Nike in 2008. She appeared in commercials for Nike’s Air Force 1 sneakers performing athletic moves in innovative ways.
How has Rihanna used ads to promote her own fashion brands?
Rihanna constantly stars in ads for her own fashion brands like Fenty Beauty, Savage X Fenty, and Fenty Skin. She leverages her celebrity to build these labels in the marketplace.
What beauty brands has Rihanna modeled for?
Major beauty brands Rihanna has done ads for include Fenty Beauty, Fenty Skin, Dior cosmetics, Gucci beauty, MAC, and Clinique skincare.
How selective is Rihanna with the brands she chooses to endorse?
Rihanna is very selective, often only partnering with major luxury brands like Puma, Chopard, and Dior. This makes the ads she does appear in more influential.
When did Rihanna release her first single?
Rihanna released her first single, “Pon de Replay,” in 2005 when she was discovered by a record producer. It kickstarted her music career.
What is Rihanna’s net worth estimated to be?
Forbes estimated Rihanna’s net worth to be $1.4 billion in 2022, making her one of the richest female musicians in the world.
Who does Rihanna consider her biggest fashion icon?
Rihanna has named Madonna as her top fashion icon and inspiration. She admires how Madonna constantly reinvents her look.
What is Rihanna’s real name?
Rihanna’s birth name is Robyn Rihanna Fenty. She uses Rihanna as her stage name.
Where is Rihanna originally from?
Rihanna grew up in Saint Michael Parish on the Caribbean island of Barbados. She moved to the United States after she was discovered by a record producer.
What is the name of Rihanna’s charitable foundation?
The Clara Lionel Foundation is the nonprofit charitable organization founded by Rihanna in 2012. It supports healthcare, education, and emergency response programs around the world.